Calgary Business Owners: 4 Reasons You NEED Video Content in 2023

Increased Organic Reach

Calgary, let’s get the obvious one out of the way.

Video content has been favored by platforms ever since Tiktok became a major player in the social media world. As these platforms start to fight for audience retention, they will hop on any trends that are deemed effective. At the moment, it is video content. The more organic reach you are able to generate, the more your videos and ad budget can team up to maximize the amount of awareness on your business.

Because The Entire Internet is Doing It

Okay, let me explain.

When everybody is creating videos and everyone is consuming video, you reach a comfort level in viewer behavior that is hard to break. If you’ve been spoon-fed for years, you will feel resistance to consuming in any other way. As clever as interrupting the human psyche with carousel photos might sound, people are more likely to just keep swiping.

Building Trust

Sometimes, I just have to remind Calgary business owners to put themselves in other people’s shoes. When you are actually seeing a human being on your phone screen, in comparison to a poster image selling you the same service, which would you rather consider? In the same context as a human being on the other line when you call versus an automated machine, which one do you trust more?

I say ALL OF THIS to say, no matter what business you’re in, human to human connection IS your business.

Showcasing In An Optimal Way

If a picture says 1000 words, then how many words is a picture in motion saying? Cliche, I know.

The ability to efficiently express what your business values and connecting with your community has never been so REAL. Traditional forms of advertising is this curated, carefully planned piece of content. We never see the details of the business and we just chose to believe everything that’s served to us. So what happens when a company shows us how great it actually is instead of telling us that it’s great? You get proof! Video content allows you to show other Calgarians the benefits of choosing your brand, your business, your mission.